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Gucci
1 listingIn 1891, Guccio Gucci was born into a middle-class family and a long line of leather workers in Florence, Italy. The family fell on hard times shortly after Guccio’s birth, prompting Guccio to leave Italy in search of work. In 1897, Guccio found a job at London’s Savoy Hotel as an elevator operator. Given his heritage, he always kept an eye on the hotel guests luggage. What is now considered a seminal moment in brand history, Guccio’s time at the hotel is when the seeds of the brand Gucci were planted. At the same time, polo and horse racing were increasingly popular, which convinced Guccio that incorporating the culture into his brand was necessary.
In 1921, Guccio went back to Florence and opened House of Gucci as a small, family owned equestrian goods and luggage store. Despite the war taking a devastating toll on the economy in the 1930s, Gucci grew. Guccio’s oldest son, Aldo, joined the business in 1933 and immediately addressed what was in his mind a top priority: the logo. For 12 years, Gucci was operating without a logo, simply using the Gucci family’s coat of arms in its place. Inspired by his father’s name, Aldo designed what would become one of the most recognizable logos in the world: the interlocking Gs.
Guccio passed away in 1953 but his company continued its rise with Aldo and his brother Rodolfo leading the way. While Guccio founded the label, many argue that Aldo is the reason Gucci remains one of the biggest luxury brands in the world. In 1953, Aldo created one of Gucci’s most iconic items: the Horsebit Loafer. The Horsebit Loafer is the item one would use to explain Gucci’s entire thesis, a luxurious leather shoe crafted in an atelier with a metallic ornament inspired by a horse’s mouthpiece. It’s a piece so ingrained in Gucci’s history it remains part of Gucci’s collections to this day.
What is Gucci’s cheapest item?
As is true for most luxury brands, Gucci’s most affordable items are its scents, particularly the eau de toilette.
How much is a Gucci bag?
Gucci’s current selection of handbags retail for between $670 and $34,000.
What is Gucci famous for?
While the brand offers a variety of items, the brand is most famous for its leather shoes, handbags and belts.
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